This job ad has been posted over 40 days ago...


at PokerStars in London



The Rational Group (the “Group”), a part of Amaya Inc, is a global leader in online gaming and operates the largest and most popular poker brands in the world, including PokerStars and Full Tilt. This role is in the Group’s London service office, in the Sportsbook – Marketing Services department.

Job Purpose

If you're looking to join a team of smart and passionate people who build great digital experiences, this is an excellent opportunity. As part of the Sportsbook Product team you will help create beautiful customer-centric web interfaces for We work collaboratively in agile, cross-functional fashion, which we are always trying to improve. This role would suit a strong mid-weight or an already established senior UX Optimisation Analyst looking for a new exciting challenge.

Key Responsibilities

Works closely with the Senior Manager User Experience Innovation, UX/UI specialists, and Product stakeholders to help identify KPIs to measure UX success and improvement opportunities in line with the Group’s vision for the Sportsbook product
Works closely with Front End Developers to ensure that the Sportsbook website is appropriately tagged in Google Analytics and that our MVT technology is integrated correctly and comprehensively
Performs complex analysis on large data sets using appropriate data analysis techniques and tools with a strong focus on quality and accuracy
Collaborates with UX Designers to capture gaps in knowledge about our users and identify research and optimisation opportunities to fill those gaps
Analyses relevant customer data to inform and help identify optimisation-testing opportunities; turns data into actionable insights
Builds and maintains different reporting tools, such as dashboards and reports, to share user behaviour information with stakeholders
Channels team knowledge, passion and values

Skills and Capabilities

UX data analysis and optimisation experience in an e-commerce environment
Analytical and empirical approach to problem solving; meticulous attention to detail as well as grasp of the “big picture”
Good knowledge of user-centred design principles, information and visual design best practices, including web standards and accessibility
Understanding target audiences' needs, motivations, and goals
Extensive experience with Google Analytics and an MVT software such as Maxymiser
Understanding and exposure to HTML and CSS
Excellent written and verbal communication skills (required to effectively convey ideas and explain rationale behind concepts/ solutions/ recommendations)
Relevant work experience is required with a strong, up to date portfolio showcasing UX data analysis and optimisation

Previous experience in the gaming / sports betting industry

Join our innovated driven working environment! You will be mentored by passionate and self-driven professionals. You will be motivated to improve your skill sets and expend your knowledge; you will have the opportunity to competitive long term career. You will also step into a very rewarding environment; we will provide you with a competitive salary and remuneration package, which includes competitive salary, annual bonuses, pensions, private health insurance for you and relocation package.

Our values
Focus on the customer
Work as a team
Strive for excellence
Have courage
Show passion


To apply, please go to the below link:

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Published on 11-04-2017